KIPP Drops 7 Schools: Quality Control, Quality Assurance, Customer Aquisition Costs and the Importance of Client Selection
by
deanmillot@mac.com
on Thu 26 Apr 2007 12:17 PM EDT |
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Cosmos
As
your editor has discussed throughout the history of SIIW • The Podcast, the effort by EMOs and CMOs to
pursue quality "control" is a fool's errand. The costs of adequate control
sytems and devoting staff to enforce compliance are incredibly high to headquarters,
the impact on the outcomes of laggards is generally minimal, and the
lost opportunities to boost the performance of the network's superior schools are rarely
taken into account.
Whatever its reasons for parting company with seven schools last year, as reported by the Washington Post's Jay Mathews and pursued by Andrew Russo in This Week in Education, KIPP made the right decision. See KIPP's Annual Report.
Whole school
improvement models are neither "silver bullets", nor "plug and play" audio components. They are offers of
partnership. Outcomes are the joint product of the provider and those
managing the school. If the model is not implemented, the results it
promises cannot be achieved. High-quality implementation cannot be "managed" or "directed" from a remote
headquarters, or coerced from schools. Bribery hasn't proved to be a viable
approach either - as many foundations can attest. Schools and their staffs must be intellectually and
emotionally committed to the model.
If a model is perceived to fail because
too many inappropriate partnerships drag down the network's overall performance,
schools that might otherwise profit from adoption will be discouraged
from doing so. Kids who really need this kind of approach won't get
it. When the relationship with a partner
school is not working out after the provider has made reasonable efforts to
get it on the right track, the only moral judgement for headquarters is
to part ways with the school.
Quality control
is a fool's errand, but quality "assurance" is a necessity. It costs a
great deal to "acquire" a customer - in outreach/marketing budgets,
time spent negotiating relationships, leadership energy, etc., etc.
In this regard, analysis done for your editor while he was New American Schools' COO on its eight whole
school reform organizations, experience monitoring equity investments and loans the
Education Entrepreneurs Fund, and his own more recent looks at EMOs and CMOs, are
revealing. Most providers are surprised to learn that they do not begin to
recoup the costs of finding and qualifying partners and initial model
implementation until well into their second or even third year working with a school.
(Indeed, most don't track or fully appreciate the amount of these costs
- or their impact on the mission.) Even when required, separating from a parter before then
is expensive, and again represents an opportunity cost - the right
partner that was not selected because the wrong partner took its place.
Over time,
diligent providers internalize the importance of client selection. They
learn to identify the right kind of partners before they sign any
agreements on program implementation. It is a sign of maturity when a
provider is willing to "fire" some customers. It means the organization
is not desperate for revenues to cover cash flow and so can literally "afford" to
be selective, that management understands how long term success and
sustainability depend on the organization's average school/student performance, and
that the mission is only harmed when inappropriate partnership
decisions are not revisited and reversed.
KIPP is showing signs of maturity. Bravo.