Given the thousands of schools in or on the verge of some form of improvement status under No Child Left Behind, and despite the interest of many local education agencies in “district-wide” reform activities (e.g. Pittsburgh), there will be a growing business in individual school turn arounds.   more »

Without information on academic performance and demography, knowledge of upcoming grant RFPs and funding releases have little value to sales representatives. With this information, sales reps can identify targets and prioritize efforts even if they know nothing about grant RFPs or funding releases.    more »

District compensation policy reviews offer eduwonks a chance to get their hands dirty working "real-world" decisions.   more »

Once Contract RFPs are exhausted, the willingness of a potential buyer to purchase the kind of product or service offered by the firm can only be determined by sales staff. This is true of the discretionary Grant RFPs available to schools. Still, by providing insight into potential clients’ readiness and ability, marketing and sales research can place sales representatives in positions where they are more likely to close more deals.   more »

Unlike the search for contract RFPs, most marketing research is not easy to outsource.   more »

Contract RFPs are the closest thing to a qualified lead, but they are not perfect. One way to think about how much to spend finding them.   more »

If you know how to add, subtract, multiply and divide - and have determined a few basic rules of thumb from your own experience - you can start thinking strategically about investments in marketing research.   more »

A multi-part series for providers on marketing research for the school improvement industry.   more »

From K-12Leads & Youth Service Markets Report.   more »